![]() ![]() 94% of the weight of the original photo has been lost. ![]() I chose the JPEG format for better compression and resized the photo to 1200 x 795 pixels, reducing the image to 103 KB. You can use the Resize function using an image editor on your computer.įor example, I optimized a photo of 1.8 MB, 300 DPI resolution, and 4900 x 3200 pixels. Reducing the dimensions (height and width) will automatically reduce the “weight” of the image. They are not suitable for display in the online space. They are perfect for printing or using on a computer. These photos have at least a resolution of 300 dpi and a size starting from 2000 pixels. Normally, when you import a photo from your phone or digital camera, it has a very high resolution and very large dimensions. Among them are Smush, Optimole, EWWW, and Image Optimizer. However, there are also WordPress plugins that help you optimize them automatically once they are loaded. These two methods help you optimize images before uploading them to WordPress. You can save images on your computer and then use an online tool such as TinyPNG or JPEG Mini for easy compression. Most image editors, such as Adobe Photoshop, GIMP, Affinity Photo, and On1 Photo, have their own image compression function. Each level is defined by the tool used for compression. There are several levels of image compression. GIFs use only 256 colors and are also compressed images. Thus, JPEG images take up less space on the server that hosts you. On the other hand, JPEG is a compressed format and slightly reduces the quality of the images. PNG is an uncompressed format that offers superior image quality. Simply put, you want to use JPEG for images with many colors, PNG for simple images or with transparent backgrounds, and GIF for animated images. Choosing the right format has an important role in optimization. There are three elements that have a huge impact on optimization:Ĭompression (higher compression level = smaller file) īy choosing the perfect combination between these three elements, you can reduce the “weight” of the image by up to 80% įor most website owners, there are only three image extensions that matter: JPEG (JPG), PNG, and GIF. Images used only on the Internet, displayed on websites, must be properly optimized. Images dedicated to movies, photo albums, and so on should not be optimized, as they are used offline. You must know that we are not talking about optimizing images in general. The key to a correct optimization regarding the use of images on the Internet is to find the balance between quality and space. How to save space with image optimization If these statistics are not important enough for you to get down to business, then you must know that Google offers preferential treatment to fast sites. According to some studies, a delay of one second in loading the site can cost you up to 7% of sales, 11% of views, and 16% of customer satisfaction. Regardless of the type of website, this optimization can help you be successful on the Internet. They occupy around 21% of the “weight” of a website.Īs we know that the loading speed of a site also matters in the search engine optimization (SEO) process, optimization should be done by everyone. The most important benefits of image optimization are the following:Įxcept for videos, images are the “heaviest” elements on a web page. In simple terms, the optimization process uses technology that compresses the images, helping to reduce the space they occupy without noticing the loss of quality to the human eye. Optimizing images is recommended, and we find this recommendation both among tools that check the loading speed of websites and among specialists. Usually, they reduce the size of images by up to 80% without losing visual quality.Īn optimized image can be up to 75% smaller than the original, especially when we are talking about images for the online environment. To optimize images in WordPress, you can use plugins and tools that automatically compress images. Nowadays, technology has progressed quite a lot, and now the process can be automated. Although the process may seem complex, it is quite easy. The process can be longer if the number of images is large and the respective images “weigh” a lot. Optimizing images is a process of saving space without reducing the quality of the images. Are you looking for a way to optimize WordPress images? Find out more in this article. ![]()
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